Market research 20 May 2026 Ikhayalami archive

Absa records its highest homeowner sentiment reading in Q1 2026

Absa Property Insights reported overall homeowner sentiment of 88% in Q1 2026, one percentage point higher than Q4 2025 and the highest reading in the survey's history. Buying, selling, investing and renovating confidence also increased over the quarter.

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THE BRIEFING

Absa Property Insights reported overall homeowner sentiment of 88% in Q1 2026, one percentage point higher than Q4 2025 and the highest reading in the survey's history. Buying, selling, investing and renovating confidence also increased over the quarter.

WHY THIS MATTERS

The practical property impact

Sentiment does not replace transaction data, but it is an important early indicator of willingness to buy, sell, invest or improve property and adds a behavioural layer to price and lending statistics.

EDITORIAL METHOD

Briefed for context. Linked for verification.

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